Alma leads the firm’s behavior change and multicultural outreach programs. With nearly two decades of experience in strategic communications, she develops and oversees public awareness, education, and behavior‑change campaigns that engage diverse communities. Alma immerses herself in each client’s initiative, taking time to understand their goals, challenges, and audiences to deliver the most effective results. She has a strong background in bilingual and bicultural messaging, media relations, community partnerships, and stakeholder engagement and has a deep understanding of both general market and multicultural audiences, ensuring campaigns are culturally relevant, inclusive, and impactful. She also excels in content strategy, project management, and data-driven evaluation tactics, which make her a trusted resource on high-profile initiatives for government agencies and nonprofits.