Project Description


iFly is a chain of indoor skydiving centers with 37 locations around the world. In 2016, iFLY opened its newest 5,000 square foot facility in Roseville, California. Prosio Communications was hired to provide local public relations and media services to help highlight its entrance into the Sacramento market, position it as a family-friendly entertainment destination and to promote its STEM-focused education available to local schools. The team actively pitched local and regional print, radio and television conglomerates, and hosted onsite media blitzes with all major local stations, giving reporters a firsthand experience at indoor sky-diving and introducing iFly as the premier indoor sky-diving facility in the area.