After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource for Californians that encourages everyone to think about their actions while driving, walking or cycling so they can safely get where they need to go.

As part of the “Go Safely, California” campaign, four new PSAs were developed highlighting traffic safety issues, beginning with DUI in December for Impaired Driving Prevention Month. The new brand and anti-DUI spots began running earlier this month, and we’ll be launching the new distracted driving next spring and pedestrian and bicycle safety next fall. Our team also developed a new campaign website,, which serves as an educational resource for the general public and traffic safety partners.

For more information on “Go Safely, California” or to view the campaign PSAs, visit To view a clip from our recent campaign launch event on 12/7, please see below.

ABC 7 San Francisco News Coverage