22 10, 2019

Should Brands Engage in Social or Political Issues?

By | October 22nd, 2019|Categories: Blog, Business Development, Communications, Crisis Management, News, Public Relations, Recent News, Social Media|Tags: , , , , , , , , |0 Comments

Have you ever made an emotionally-charged comment regarding a current event on social media? What about a response to a political post? It might be indicative of how you truly feel about the issue; it might also be a reaction […]

8 11, 2018

Media Relations Policies Should be a Consideration for All Businesses

By | November 8th, 2018|Categories: Business Development, Communications, News, Public Relations|Tags: , , , |Comments Off on Media Relations Policies Should be a Consideration for All Businesses

With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]

13 04, 2016

Target Your Media Pitch to Get Attention

By | April 13th, 2016|Categories: Advertising, Clients, Communications, Marketing, Miscellaneous, News, Public Relations, Small Business|Tags: , , , , , , , |Comments Off on Target Your Media Pitch to Get Attention

by Lori Prosio 

Getting media coverage is one of the best public relations moves you can make. It allows you to reach a broad audience with a credible source. The challenge is how to get that coverage; it […]

15 01, 2016

Five Things Friday: Sarah’s Work Essentials

By | January 15th, 2016|Categories: Advertising, Communications, Employment, Marketing, Miscellaneous, News, Public Relations, Small Business|Tags: , , , , , , |Comments Off on Five Things Friday: Sarah’s Work Essentials

Things have been quite busy around the PC office. Between campaign launches, new clients and even an office move, we’re constantly kept on our toes. Thankfully however, there are a few essential items that can carry us through any hectic […]