Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]
With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]
When you hear the term “Super Star,” your first thoughts might be of LeBron James, Beyoncé, George Clooney or a plethora of other sports and pop culture icons. At Prosio Communications, when we hear, “Super Star,” we think of our […]
It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]
