23 05, 2019

What Is Media Buying and Why Use a Professional?

By | May 23rd, 2019|Categories: Advertising, Communications, Marketing, Public Relations|Tags: , , , , , , , , |Comments Off on What Is Media Buying and Why Use a Professional?

Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]

8 11, 2018

Media Relations Policies Should be a Consideration for All Businesses

By | November 8th, 2018|Categories: Business Development, Communications, News, Public Relations|Tags: , , , |Comments Off on Media Relations Policies Should be a Consideration for All Businesses

With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]

29 08, 2018

Team PC’s Favorite Media Figures

By | August 29th, 2018|Categories: Blog|Tags: , |Comments Off on Team PC’s Favorite Media Figures

When you hear the term “Super Star,” your first thoughts might be of LeBron James, Beyoncé, George Clooney or a plethora of other sports and pop culture icons. At Prosio Communications, when we hear, “Super Star,” we think of our […]

22 08, 2018

Four Common Errors PR Pros Should Avoid When Pitching

By | August 22nd, 2018|Categories: Blog, Communications, Public Relations|Tags: , , , |Comments Off on Four Common Errors PR Pros Should Avoid When Pitching

It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]