If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]
As PR professionals, one of our most important tasks is providing clear communication to an audience. Most often this is done through writing and developing content. Whether it’s emails to clients, newsletters or press releases or blog posts, our success […]
by Lori Prosio
Do you know the rules when it comes to business etiquette, especially in relation to technology?
I’ll admit that I’m just as guilty as the next busy businessperson. My phone is on all the time. I […]
As public relations professionals, we’re a lot of things: writers, consultants, friends, creative gurus – you name it. While we play many different roles, we’ve certainly learned that no matter what it is we’re doing, customer service is always an […]