Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]
1. Describe your idea of a perfect day off.
Let’s be honest, it would be very unproductive: jammies + coffee + online shopping + lots of snacks + my favorite movie + a long nap.
2. Where was your first job?
I worked […]
After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource […]
Anyone can advertise on Facebook, but that doesn’t mean anyone can be successful advertising on Facebook. The real success comes when you learn and implement strategies to optimize your ads. When you optimize your ads, you are essentially conducting an […]