23 05, 2019

What Is Media Buying and Why Use a Professional?

By | May 23rd, 2019|Categories: Advertising, Communications, Marketing, Public Relations|Tags: , , , , , , , , |0 Comments

Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]

22 02, 2019

Keeping Up With Team PC: Five Questions for Alma

By | February 22nd, 2019|Categories: Blog, Miscellaneous, News|Tags: , , , , , |Comments Off on Keeping Up With Team PC: Five Questions for Alma

1. Describe your idea of a perfect day off.

Let’s be honest, it would be very unproductive: jammies + coffee + online shopping + lots of snacks + my favorite movie + a long nap.

2. Where was your first job?

I worked […]

5 01, 2019

Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

By | January 5th, 2019|Categories: Advertising, Clients, Public Relations|Tags: , , , , |Comments Off on Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource […]

24 08, 2018

Optimizing Facebook Ads for Success

By | August 24th, 2018|Categories: Blog, Marketing, Social Media, Social Media Marketing|Tags: , , , |Comments Off on Optimizing Facebook Ads for Success

Anyone can advertise on Facebook, but that doesn’t mean anyone can be successful advertising on Facebook. The real success comes when you learn and implement strategies to optimize your ads. When you optimize your ads, you are essentially conducting an […]