California OTS – DDVIP Mobile App
Working alongside the California Office of Traffic Safety since 2011, members of the Prosio Communications team have helped OTS launch innovative and effective educational campaigns all aimed at saving lives via traffic safety efforts. In 2014, the team launched a GPS-enabled app called DDVIP to treat designated sober drivers like VIPs. The app, available for free download on iOS and Android devices, highlights bars and restaurants that feature incentives for the designated sober driver, from free non-alcoholic drinks to free appetizers and more. The feature-packed app even has social media tie-ins and a tab for the non-DD to call Uber, Lyft or Curb. To date, the app has garnered nearly 38,000 downloads and more than 1,000 partners statewide. The team uses tactics including media relations, collateral distribution, partnerships and social media efforts to support and promote the app.