Anyone can advertise on Facebook, but that doesn’t mean anyone can be successful advertising on Facebook. The real success comes when you learn and implement strategies to optimize your ads. When you optimize your ads, you are essentially conducting an […]
By 2019, Adweek expects video to make up nearly 80 percent of all internet traffic, and for good reason. It’s not just the number of people streaming their favorite shows – there’s so much content it’s nearly impossible to keep […]
Snapchat may not be the first social media platform that comes to mind when you think about social media for events, but it certainly should be. With 200 million monthly active users, Snapchat is an extremely popular platform for millennials […]
In campaign work, authenticity is the name of the game. With the advent of social media and the fast-paced flow of information, anyone you interact with can be an ambassador for or against your campaign.
Fortunately, you have the power to […]