22 08, 2018

Four Common Errors PR Pros Should Avoid When Pitching

By | August 22nd, 2018|Categories: Blog, Communications, Public Relations|Tags: , , , |Comments Off on Four Common Errors PR Pros Should Avoid When Pitching

It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]

25 07, 2018

Importance of Preparing for a Crisis

By | July 25th, 2018|Categories: Communications, Public Relations|Tags: , , |Comments Off on Importance of Preparing for a Crisis

In a survey conducted in recent years by Refresh Leadership, only 33 percent of respondents said their businesses were prepared to respond to a crisis. Even more alarming is that 32 percent of respondents currently had NO crisis plan in […]

6 07, 2018

The Three Major Levels of PR

By | July 6th, 2018|Categories: Communications, Public Relations|Tags: , , |Comments Off on The Three Major Levels of PR

In the field of public relations, we must continue to learn and grow – and adapt with rapidly changing technology. The methods used to deliver our clients’ messages and reach our target audiences may change over time, but the core […]

22 06, 2018

Does Your Website Match Your Shoes – How to make a good first digital impression.

By | June 22nd, 2018|Categories: Business Development, Communications, Design, Marketing, Public Relations, Small Business|Tags: |Comments Off on Does Your Website Match Your Shoes – How to make a good first digital impression.

We all know what it takes to make a good first impression – good eye contact, a solid handshake, saying the right things and remembering names. A misstep on any one of these can elicit a snap judgment in a […]