5 09, 2018

How to Plan a Successful PR Event

By | September 5th, 2018|Categories: Blog, Public Relations|Tags: , , , , |Comments Off on How to Plan a Successful PR Event

You’ve presented your client with an idea for an event that’s fresh, unique and sure to draw attention from media near and far.  Your idea is clear, concise and establishes a tangible goal and objectives and even better, it fits […]

22 08, 2018

Four Common Errors PR Pros Should Avoid When Pitching

By | August 22nd, 2018|Categories: Blog, Communications, Public Relations|Tags: , , , |Comments Off on Four Common Errors PR Pros Should Avoid When Pitching

It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]

25 07, 2018

Importance of Preparing for a Crisis

By | July 25th, 2018|Categories: Communications, Public Relations|Tags: , , |Comments Off on Importance of Preparing for a Crisis

In a survey conducted in recent years by Refresh Leadership, only 33 percent of respondents said their businesses were prepared to respond to a crisis. Even more alarming is that 32 percent of respondents currently had NO crisis plan in […]

6 07, 2018

The Three Major Levels of PR

By | July 6th, 2018|Categories: Communications, Public Relations|Tags: , , |Comments Off on The Three Major Levels of PR

In the field of public relations, we must continue to learn and grow – and adapt with rapidly changing technology. The methods used to deliver our clients’ messages and reach our target audiences may change over time, but the core […]