8 11, 2018

Media Relations Policies Should be a Consideration for All Businesses

By | November 8th, 2018|Categories: Business Development, Communications, News, Public Relations|Tags: , , , |Comments Off on Media Relations Policies Should be a Consideration for All Businesses

With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]

5 09, 2018

How to Plan a Successful PR Event

By | September 5th, 2018|Categories: Blog, Public Relations|Tags: , , , , |Comments Off on How to Plan a Successful PR Event

You’ve presented your client with an idea for an event that’s fresh, unique and sure to draw attention from media near and far.  Your idea is clear, concise and establishes a tangible goal and objectives and even better, it fits […]

22 08, 2018

Four Common Errors PR Pros Should Avoid When Pitching

By | August 22nd, 2018|Categories: Blog, Communications, Public Relations|Tags: , , , |Comments Off on Four Common Errors PR Pros Should Avoid When Pitching

It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]

25 07, 2018

Importance of Preparing for a Crisis

By | July 25th, 2018|Categories: Communications, Public Relations|Tags: , , |Comments Off on Importance of Preparing for a Crisis

In a survey conducted in recent years by Refresh Leadership, only 33 percent of respondents said their businesses were prepared to respond to a crisis. Even more alarming is that 32 percent of respondents currently had NO crisis plan in […]