31 05, 2019

How to Handle Internet Trolls

By | May 31st, 2019|Categories: Advertising, Communications, Facebook, Marketing, Public Relations, Social Media, Social Media Marketing|Tags: , , , , , |0 Comments

Haters are Going to Hate…and the Trolls are Going to Comment.

The necessity of a veritable online existence and prolific social media presence is key to promoting your business’s services, but can also open you up to scrutiny and a bevy […]

23 05, 2019

What Is Media Buying and Why Use a Professional?

By | May 23rd, 2019|Categories: Advertising, Communications, Marketing, Public Relations|Tags: , , , , , , , , |0 Comments

Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]

18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

5 01, 2019

Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

By | January 5th, 2019|Categories: Advertising, Clients, Public Relations|Tags: , , , , |Comments Off on Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource […]