18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

5 01, 2019

Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

By | January 5th, 2019|Categories: Advertising, Clients, Public Relations|Tags: , , , , |Comments Off on Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource […]

14 12, 2018

Tips for Composing Relevant Content

By | December 14th, 2018|Categories: Blog, Communications, Personal Development, Public Relations|Tags: , , , |Comments Off on Tips for Composing Relevant Content

As PR professionals, one of our most important tasks is providing clear communication to an audience. Most often this is done through writing and developing content. Whether it’s emails to clients, newsletters or press releases or blog posts, our success […]

8 11, 2018

Media Relations Policies Should be a Consideration for All Businesses

By | November 8th, 2018|Categories: Business Development, Communications, News, Public Relations|Tags: , , , |Comments Off on Media Relations Policies Should be a Consideration for All Businesses

With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]