Snapchat may not be the first social media platform that comes to mind when you think about social media for events, but it certainly should be. With 200 million monthly active users, Snapchat is an extremely popular platform for millennials […]
In campaign work, authenticity is the name of the game. With the advent of social media and the fast-paced flow of information, anyone you interact with can be an ambassador for or against your campaign.
Fortunately, you have the power to […]
Did you know that there are a lot of similarities when it comes to marketing to consumers (B2C) and marketing to businesses (B2B)?
We can all agree that B2B marketing is innately different from B2C marketing – […]
In the PR world, time moves at a blazing pace. With 2018 right around the corner, let’s take a moment to reflect on a few technology trends that are sure to influence 2018’s marketing strategies. Don’t blink – the future […]