28 11, 2017

How to Incorporate Snapchat into Your Event Marketing

By | November 28th, 2017|Categories: Clients, Communications, Marketing, Public Relations, Social Media, Social Media Marketing|Tags: , , , , , , , , , , |Comments Off on How to Incorporate Snapchat into Your Event Marketing

Snapchat may not be the first social media platform that comes to mind when you think about social media for events, but it certainly should be. With 200 million monthly active users, Snapchat is an extremely popular platform for millennials […]

21 11, 2017

Choose the Face of Your Campaign Wisely

By | November 21st, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations, Small Business, Social Media, Uncategorized|Tags: , , , , , , , |Comments Off on Choose the Face of Your Campaign Wisely

In campaign work, authenticity is the name of the game. With the advent of social media and the fast-paced flow of information, anyone you interact with can be an ambassador for or against your campaign.

Fortunately, you have the power to […]

2 11, 2017

Lori Prosio in the Sacramento Business Journal: There are Similarities Between B2B and B2C

By | November 2nd, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations, Small Business|Tags: , , , , , , , , |Comments Off on Lori Prosio in the Sacramento Business Journal: There are Similarities Between B2B and B2C

Did you know that there are a lot of similarities when it comes to marketing to consumers (B2C) and marketing to businesses (B2B)?

We can all agree that B2B marketing is innately different from B2C marketing – […]

24 10, 2017

Top Tech Trends to Utilize in Your Next Marketing Strategy

By | October 24th, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations, Small Business, Social Media|Tags: , |Comments Off on Top Tech Trends to Utilize in Your Next Marketing Strategy

In the PR world, time moves at a blazing pace. With 2018 right around the corner, let’s take a moment to reflect on a few technology trends that are sure to influence 2018’s marketing strategies. Don’t blink – the future […]