23 05, 2019

What Is Media Buying and Why Use a Professional?

By |2019-05-23T18:52:43+00:00May 23rd, 2019|Categories: Advertising, Communications, Marketing, Public Relations|Tags: , , , , , , , , |Comments Off on What Is Media Buying and Why Use a Professional?

Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]

18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By |2019-01-18T23:47:38+00:00January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

3 10, 2018

What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

By |2018-10-05T20:44:13+00:00October 3rd, 2018|Categories: Blog, Marketing|Tags: , , , |Comments Off on What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

If you’ve been reading my column for a while, you probably already know how important marketing efforts are in relation to running a successful business. A clear marketing strategy not only enables you to promote your business, but the mere […]

24 08, 2018

Optimizing Facebook Ads for Success

By |2018-08-24T23:58:51+00:00August 24th, 2018|Categories: Blog, Marketing, Social Media, Social Media Marketing|Tags: , , , |Comments Off on Optimizing Facebook Ads for Success

Anyone can advertise on Facebook, but that doesn’t mean anyone can be successful advertising on Facebook. The real success comes when you learn and implement strategies to optimize your ads. When you optimize your ads, you are essentially conducting an […]

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