18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

3 10, 2018

What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

By | October 3rd, 2018|Categories: Blog, Marketing|Tags: , , , |Comments Off on What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

If you’ve been reading my column for a while, you probably already know how important marketing efforts are in relation to running a successful business. A clear marketing strategy not only enables you to promote your business, but the mere […]

24 08, 2018

Optimizing Facebook Ads for Success

By | August 24th, 2018|Categories: Blog, Marketing, Social Media, Social Media Marketing|Tags: , , , |Comments Off on Optimizing Facebook Ads for Success

Anyone can advertise on Facebook, but that doesn’t mean anyone can be successful advertising on Facebook. The real success comes when you learn and implement strategies to optimize your ads. When you optimize your ads, you are essentially conducting an […]

22 06, 2018

Does Your Website Match Your Shoes – How to make a good first digital impression.

By | June 22nd, 2018|Categories: Business Development, Communications, Design, Marketing, Public Relations, Small Business|Tags: |Comments Off on Does Your Website Match Your Shoes – How to make a good first digital impression.

We all know what it takes to make a good first impression – good eye contact, a solid handshake, saying the right things and remembering names. A misstep on any one of these can elicit a snap judgment in a […]