When people think of public relations, they often think of it in terms of reputation and crisis management. Press conferences featuring spokespeople and a slew of reporters aggressively shouting questions are stimulating and leave a strong impression, but, in reality, […]
With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]
It’s finally happened – you’ve landed that dream client, and they have hefty media goals. Getting a reporter to pick up a client pitch can be one of the biggest challenges to overcome as public relations professionals. Pitching is a […]
Let me guess: you’re more comfortable communicating by email or telephone than in person. Don’t worry, you’re not alone. Speaking to large or small groups, to a camera or even one-on-one can be extremely intimidating for most people.
In our industry, […]