20 02, 2019

Steps Companies Should Take Following a Crisis

By | February 20th, 2019|Categories: Business Development, Communications, Small Business|Tags: , , , , , , |Comments Off on Steps Companies Should Take Following a Crisis

In a previous article, I highlighted the priorities of developing a crisis communication plan and the importance of being prepared in critical situations. As business owners and executives, it is always our hope that the plan serves only as a quiet […]

18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

14 12, 2018

Tips for Composing Relevant Content

By | December 14th, 2018|Categories: Blog, Communications, Personal Development, Public Relations|Tags: , , , |Comments Off on Tips for Composing Relevant Content

As PR professionals, one of our most important tasks is providing clear communication to an audience. Most often this is done through writing and developing content. Whether it’s emails to clients, newsletters or press releases or blog posts, our success […]

5 12, 2018

The Importance of Public Relations for Small Businesses

By | December 5th, 2018|Categories: Business Development, Communications, Small Business|Tags: , , , |Comments Off on The Importance of Public Relations for Small Businesses

When people think of public relations, they often think of it in terms of reputation and crisis management. Press conferences featuring spokespeople and a slew of reporters aggressively shouting questions are stimulating and leave a strong impression, but, in reality, […]