18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

5 01, 2019

Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

By | January 5th, 2019|Categories: Advertising, Clients, Public Relations|Tags: , , , , |Comments Off on Client Spotlight: California Office of Traffic Safety – Go Safely, California Campaign

After nearly a year of development and planning, PC recently launched a brand new, statewide public education campaign -“Go Safely, California” – for one of our long-time clients, the California Office of Traffic Safety. “Go Safely, California,” is a resource […]

3 08, 2018

Why Influencer Marketing Works

By | August 3rd, 2018|Categories: Advertising, Blog, Social Media Marketing|Tags: , , |Comments Off on Why Influencer Marketing Works

Influencer marketing isn’t new; it’s taken a number of forms over the years and is constantly evolving, but the concept remains the same: people are more likely to take an action if someone they are familiar with and someone they […]

8 12, 2017

Three Ways to Capture a Reporter’s Attention

By | December 8th, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , , , , , |Comments Off on Three Ways to Capture a Reporter’s Attention

If you’re a public relations pro, then you know that garnering media coverage for your company or your client can be an indicator of a successful public relations campaign. But it is no easy feat in the digital age – […]