3 08, 2018

Why Influencer Marketing Works

By | August 3rd, 2018|Categories: Advertising, Blog, Social Media Marketing|Tags: , , |Comments Off on Why Influencer Marketing Works

Influencer marketing isn’t new; it’s taken a number of forms over the years and is constantly evolving, but the concept remains the same: people are more likely to take an action if someone they are familiar with and someone they […]

8 12, 2017

Three Ways to Capture a Reporter’s Attention

By | December 8th, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , , , , , |Comments Off on Three Ways to Capture a Reporter’s Attention

If you’re a public relations pro, then you know that garnering media coverage for your company or your client can be an indicator of a successful public relations campaign. But it is no easy feat in the digital age – […]

21 11, 2017

Choose the Face of Your Campaign Wisely

By | November 21st, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations, Small Business, Social Media, Uncategorized|Tags: , , , , , , , |Comments Off on Choose the Face of Your Campaign Wisely

In campaign work, authenticity is the name of the game. With the advent of social media and the fast-paced flow of information, anyone you interact with can be an ambassador for or against your campaign.

Fortunately, you have the power to […]

2 11, 2017

Lori Prosio in the Sacramento Business Journal: There are Similarities Between B2B and B2C

By | November 2nd, 2017|Categories: Advertising, Clients, Communications, Marketing, Public Relations, Small Business|Tags: , , , , , , , , |Comments Off on Lori Prosio in the Sacramento Business Journal: There are Similarities Between B2B and B2C

Did you know that there are a lot of similarities when it comes to marketing to consumers (B2C) and marketing to businesses (B2B)?

We can all agree that B2B marketing is innately different from B2C marketing – […]