Influencer marketing isn’t new; it’s taken a number of forms over the years and is constantly evolving, but the concept remains the same: people are more likely to take an action if someone they are familiar with and someone they […]
If you’re a public relations pro, then you know that garnering media coverage for your company or your client can be an indicator of a successful public relations campaign. But it is no easy feat in the digital age – […]
In campaign work, authenticity is the name of the game. With the advent of social media and the fast-paced flow of information, anyone you interact with can be an ambassador for or against your campaign.
Fortunately, you have the power to […]
Did you know that there are a lot of similarities when it comes to marketing to consumers (B2C) and marketing to businesses (B2B)?
We can all agree that B2B marketing is innately different from B2C marketing – […]