About Lori Prosio

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So far Lori Prosio has created 14 blog entries.
22 10, 2019

Should Brands Engage in Social or Political Issues?

By | October 22nd, 2019|Categories: Blog, Business Development, Communications, Crisis Management, News, Public Relations, Recent News, Social Media|Tags: , , , , , , , , |Comments Off on Should Brands Engage in Social or Political Issues?

Have you ever made an emotionally-charged comment regarding a current event on social media? What about a response to a political post? It might be indicative of how you truly feel about the issue; it might also be a reaction […]

31 05, 2019

How to Handle Internet Trolls

By | May 31st, 2019|Categories: Advertising, Communications, Facebook, Marketing, Public Relations, Social Media, Social Media Marketing|Tags: , , , , , |Comments Off on How to Handle Internet Trolls

Haters are Going to Hate…and the Trolls are Going to Comment.

The necessity of a veritable online existence and prolific social media presence is key to promoting your business’s services, but can also open you up to scrutiny and a bevy […]

20 02, 2019

Steps Companies Should Take Following a Crisis

By | February 20th, 2019|Categories: Business Development, Communications, Small Business|Tags: , , , , , , |Comments Off on Steps Companies Should Take Following a Crisis

In a previous article, I highlighted the priorities of developing a crisis communication plan and the importance of being prepared in critical situations. As business owners and executives, it is always our hope that the plan serves only as a quiet […]

18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]