About Lori Prosio

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So far Lori Prosio has created 12 blog entries.
20 02, 2019

Steps Companies Should Take Following a Crisis

By | February 20th, 2019|Categories: Business Development, Communications, Small Business|Tags: , , , , , , |Comments Off on Steps Companies Should Take Following a Crisis

In a previous article, I highlighted the priorities of developing a crisis communication plan and the importance of being prepared in critical situations. As business owners and executives, it is always our hope that the plan serves only as a quiet […]

18 01, 2019

Ways to Best Utilize and Communicate With Your Marketing Consultant

By | January 18th, 2019|Categories: Advertising, Business Development, Clients, Communications, Marketing, Public Relations|Tags: , , , , , , |Comments Off on Ways to Best Utilize and Communicate With Your Marketing Consultant

If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]

8 11, 2018

Media Relations Policies Should be a Consideration for All Businesses

By | November 8th, 2018|Categories: Business Development, Communications, News, Public Relations|Tags: , , , |Comments Off on Media Relations Policies Should be a Consideration for All Businesses

With a constant 24 hour news cycle and one that can be disrupted and sometimes driven by citizen journalism, businesses must make it a priority to establish policies and protocols for speaking with the press. It’s important to plan ahead […]

3 10, 2018

What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

By | October 3rd, 2018|Categories: Blog, Marketing|Tags: , , , |Comments Off on What Does it Take to Keep Your Marketing Plan Relevant? Five Things to Consider Monthly

If you’ve been reading my column for a while, you probably already know how important marketing efforts are in relation to running a successful business. A clear marketing strategy not only enables you to promote your business, but the mere […]