Have you ever made an emotionally-charged comment regarding a current event on social media? What about a response to a political post? It might be indicative of how you truly feel about the issue; it might also be a reaction […]
Haters are Going to Hate…and the Trolls are Going to Comment.
The necessity of a veritable online existence and prolific social media presence is key to promoting your business’s services, but can also open you up to scrutiny and a bevy […]
In a previous article, I highlighted the priorities of developing a crisis communication plan and the importance of being prepared in critical situations. As business owners and executives, it is always our hope that the plan serves only as a quiet […]
If you’ve read my column, you know that I write a lot about marketing efforts from a consultant’s point of view. Whether it’s the importance of a marketing plan, to the necessity of monitoring that plan, to recommendations on new […]