As a business owner executive, you’ve probably read about the importance of having a well-thought-out brand for your business, and the benefits that a strong brand can bring to a business of every size and nature. A well-executed brand attaches […]
Have you ever made an emotionally-charged comment regarding a current event on social media? What about a response to a political post? It might be indicative of how you truly feel about the issue; it might also be a reaction […]
Haters are Going to Hate…and the Trolls are Going to Comment.
The necessity of a veritable online existence and prolific social media presence is key to promoting your business’s services, but can also open you up to scrutiny and a bevy […]
In a previous article, I highlighted the priorities of developing a crisis communication plan and the importance of being prepared in critical situations. As business owners and executives, it is always our hope that the plan serves only as a quiet […]