About Aaron Samson

This author has not yet filled in any details.
So far Aaron Samson has created 7 blog entries.
23 05, 2019

What Is Media Buying and Why Use a Professional?

By | May 23rd, 2019|Categories: Advertising, Communications, Marketing, Public Relations|Tags: , , , , , , , , |0 Comments

Media buying is a pretty straightforward concept, but it’s difficult to explain to people when they ask what I do, because most of it takes place in the background. I might say, “Well, you know how people create ads and […]

5 12, 2018

The Importance of Public Relations for Small Businesses

By | December 5th, 2018|Categories: Business Development, Communications, Small Business|Tags: , , , |Comments Off on The Importance of Public Relations for Small Businesses

When people think of public relations, they often think of it in terms of reputation and crisis management. Press conferences featuring spokespeople and a slew of reporters aggressively shouting questions are stimulating and leave a strong impression, but, in reality, […]

1 11, 2018

How To Increase Your Productivity

By | November 1st, 2018|Categories: Blog|Tags: , , , , |Comments Off on How To Increase Your Productivity

Productivity is often difficult to quantify, or even define. In theory, productivity is straightforward: what’s the most amount of work I can get done in the time allotted? In this sense, productivity is a measure of efficiency. But efficiency is […]

3 08, 2018

Why Influencer Marketing Works

By | August 3rd, 2018|Categories: Advertising, Blog, Social Media Marketing|Tags: , , |Comments Off on Why Influencer Marketing Works

Influencer marketing isn’t new; it’s taken a number of forms over the years and is constantly evolving, but the concept remains the same: people are more likely to take an action if someone they are familiar with and someone they […]