With client projects, ongoing deadlines, different schedules and the juggling that comes with ensuring that everything runs smoothly, taking a few minutes to step away from our computers and come together as a team can certainly be easier said than done.

While carving out the time can sometimes be difficult, when it comes time to brainstorm ideas for a new campaign, marketing strategy or brand launch, getting the whole team together may be even more beneficial than you might think. If you’re looking for a little inspiration, here are three reasons why you should make the effort to engage in brainstorm sessions with your team.

1. It fosters collaboration. Unlike the office “glamour” that some people might imagine, the majority of days in a public relations career are spent behind a computer handling client needs and communication. By encouraging team members to leave their desks and come together with a common goal, collaborative efforts will automatically be encouraged. Not to mention, including the whole staff as part of your brainstorming effort will allow for collaboration between employees who may not regularly have the chance to interact on projects.

2. It offers employees an extra chance to shine. It’s easy to fall into a routine, and it can be just as easy for employees to get comfortable in handling their individual day-to-day tasks. By asking team members to offer their own creative ideas and input for a brainstorming session (all ideas should be welcomed!), they’ll have a unique opportunity to contribute directly to the development of a campaign or product that may be new to them. A quick break from their usual tasks may result in them discovering they have a knack for something new.

3. It promotes creativity. While it may be easier to distribute a company-wide email soliciting brainstorm suggestions from employees, the results won’t nearly compare to a team effort.  Working together to build off ideas, obtain new perspectives and share discoveries promotes a new level of creativity amongst team members. This creativity is sure to translate to other areas of employee work, and will likely bring some enthusiasm along with it.

So the next time you think you may benefit from a brainstorm session, take a few extra minutes and gather the whole team together – we think you’ll be pleasantly surprised. Don’t forget to drop us a line and let us know how well it worked for you!