We’ve said it before and we’ll say it again – more often than not, your company’s website will be the first impression others have of your business. If you’ve been contemplating making some updates to your online presence, our graphic designer offers a few tips to keep in mind:

Web Design Comparison

Conduct initial research and find out what the top sites in your field are doing right. This will ensure your redesign is current and remains on top of trends. You may even find some elements you like in other sites; don’t be afraid to put your unique spin on those elements to make them your own.

Visual Hierarchy

Analyze your website and decide where key elements should be placed, by first establishing the most important content. Viewers typically read top to bottom, left to right, so if you have an important “sign up” button, consider putting it in the top left portion of the site. The same applies to the text. Establish a hierarchy for your new site and utilize a clear and defined size for your headers and content. Be sure to stick with it from page-to-page for consistency.

Optimize for SEO

Keep in mind that the keywords and titles of your pages can be used to increase your Google ranking. If designing in WordPress, I recommend the Yoast SEO plugin which will make it easier to optimize your site’s SEO score. Additionally, be sure to always set up Google Analytics to track your website traffic and gather data.

Sometimes Less is more

We clearly live in a cluttered and busy world, and the same applies to the web. Figure out how you can simplify your website and streamline the user experience, while still making it eye-catching. Remember, your site visitor shouldn’t feel overwhelmed when they reach your site. You can achieve this by keeping design elements minimal and spotlight only your most important content.

Responsive Design

If you’re re-designing an existing site, ensure it is responsive and all of the design elements will look great no matter the screen size. After all, mobile website traffic is so important – more than 50 percent of search queries globally now come from mobile devices.

We hope you’ll find these tips helpful as you embark on your new website design! If you’re in need of some assistance, drop us a line or give us a call.