Okay, so you’ve made the decision to jump on the Periscope train…now what? It’s time to broadcast, that’s what. Nervous about talking on camera to total strangers? It’s understandable to be apprehensive, but don’t be! Here are a few ideas to help you to ease into your first broadcast and allow customers get to know the face behind your company:
Host a live broadcast to highlight a new product or event launch. Let your followers be the first ones to see a new product or campaign you’re working on. You’ll receive valuable and unedited feedback from customers or clients.
Give a tour of your facility and introduce your team. Give a tour or walk around the office on a quick break to give your audience a peek into your company’s day-to-day life.
Share your thoughts on hot industry issues. Start a conversation with your audience on current topics in your industry. It shows your followers that you’re plugged in and up-to-date.
Host interviews with industry leaders. Have some connections? Maximize those by holding an informal Q&A with an industry leader. Your followers will gain valuable knowledge and you’ll maintain valuable connections.
Share customer/client feedback. Have you been getting great reviews on a new product or campaign launch? Take a few minutes to broadcast and read some of the things people are saying on Facebook, Twitter, and other social platforms.
Product or service reviews. Maybe you’ve had really great service recently or found a new product you’re raving about. Give credit where credit is due and let your followers in on the secret, too.
Host a live Q&A session. Take some time to answer questions from your followers. They’ll be able to pick your brain and you’ll get to see what your audience really cares about.
Offer a behind-the-scenes glimpse. Preparing for an event? Remodeling the office? These are great ways to make your followers feel included and show them that you’re human too. This proves to be key in developing real connections and creating relatable social media content.
Feeling better about Periscope? It’s time to get out there and start broadcasting! Do you have any interesting or creative ideas to add? Let us know!