First thing’s first…What in the world is Periscope?

If you’ve been on Twitter lately, chances are you’ve seen many people using Periscope. Periscope was purchased by Twitter in February, launched in March and has been catching like fire ever since.

The live-streaming iOS and Android app lets anyone broadcast video for free. Because of this capability, Periscope is becoming more popular among small businesses, giving them an easy, fast and affordable way to communicate with customers in real-time.

The mobility of the app is astounding – it can be used at any location and during any time of the day or night. Essentially, it gives you the opportunity to have your very own broadcasting system in your pocket, and viewers can tune in to your broadcast from anywhere in the world.

At this point you may be asking, ‘how exactly can businesses take advantage of this social media trend’ and, ‘should businesses even be using it?’

Well…the answer is yes! And here’s why:

There are so many business opportunities. There are an infinite number of ways a business – especially a small business – can market themselves on Periscope. Live Q & A sessions, live broadcasting at an event, a live tutorial or a behind-the-scenes of your office or a product are just a few of the many ways to use Periscope for your brand.

Use it to showcase who you are. Being authentic on social media is the only way to go.  If you don’t have a tangible product, Periscope gives you a chance to show off what your company has to offer. Your audience has the chance to see and connect with a real person, not just a Facebook or Twitter page.

It’s an unsaturated market. Facebook and Twitter are so well-established already, it’s often hard to make your content stand out. Unlike these social media platforms, Periscope is still growing at a rapid rate. The businesses who realize this potential are the ones ahead of the game.

The real-time engagement is huge. Doing business in a generation of consumers who want things now – and will move on if that need isn’t met – can be challenging. The beauty of Periscope is the ability to use real-time engagement to meet the needs of your audience as quickly as they ask for it.

Now get out there and start broadcasting for your business. Have you been using Periscope? Share your experiences with us!