April is National Distracted Driving Awareness Month, which means Team PC has been hard at work gearing up to launch this year’s Distracted Driving campaign for the California Office of Traffic Safety.
2015 has been off to a busy start with planning and preparations for the new campaign, but the fun has only just begun for the Prosio team. Most recently, Lori, Kari and Alma headed to Los Angeles for the production of the new Distracted Driving television spot. It may have been a long, chilly and (obnoxiously) windy day, but if anyone can brave it with a smile – it’s certainly these three. We can’t wait to share the final product!
With just enough time to catch our breath back in the office, the team is now getting ready to hit the road once more – this time for the Distracted Driving Awareness Community College tour! From San Francisco to Los Angeles to San Diego, we’ll be pairing up with the iHeart Media street team to visit 10 community colleges throughout the state, helping to spread the word on the dangers of distracted driving. Of course, in true PC fashion, we’ll be incorporating some fun into spreading the message: Think “Beat the Buzzer” basketball competitions, prize wheels and fun giveaways…VIP concert tickets, anyone?
April is sure to be a busy month around here, but we’re so excited to be working on this meaningful campaign. Don’t forget to be on the lookout – Team PC may be coming to a city near you! For more information about the Office of Traffic Safety’s efforts, visit http://ots.ca.gov/ and https://www.facebook.com/CaliforniaOTS.