Already this month, the ladies of Prosio Communications battled hailstorms, L.A. traffic and unruly traffic cones—and that was just our Tuesday! April is National Distracted Driving Awareness Month, and each year, the California Office of Traffic Safety (OTS) helps bring the perils of distracted driving to the forefront by educating drivers statewide about the dangers of using cell phones and exhibiting other distracted behaviors behind the wheel. As a way to engage media and obtain public interest in the awareness effort, PC assisted in planning a series of press conferences and distracted driving obstacle courses for media outlets in the cities of Sacramento, Oakland, Los Angeles and San Diego. Four cities, four press conferences, three days. Can you say exhaustion?
This year’s campaign emphasis is on the statistics surrounding distracted driving, what we refer to as “By the Numbers.” To put our trip in perspective, we’ve decided to list some numbers of our own.
- 1,012.04 – Miles were traveled, round trip
- 164 – Ounces of coffee were had (hat’s off to Kari and Lindsey)
- 40 – Total media outlets came out to our events
- 8 – Cones and one cardboard cutout were hit by KCRA 3’s Brian Hickey in our obstacle course demonstration at the CHP Academy in Sacramento
- 4 – Bottles of wine were consumed
- To estimate the hours of sleep we got… not enough!
The team had a great time on this whirlwind of a trip, and we’re so pleased with the success of the campaign. To learn more about the Office of Traffic Safety’s Distracted Driving campaign and other OTS efforts, visit ots.ca.gov or its social media pages, facebook.com/CaliforniaOTS and twitter.com/ots_ca.